The fight for the best industrial customers is happening online—and now is the time to invest in the future.

Bob Engelhart
President of Cobalt Sales Group and former owner of a manufacturing company

Does Your Company…?

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Have products or services that are technical in nature
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Sell to engineers
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Have a long sales cycle
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Market to a niche industry

If so, you’ve landed in the right place!

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Fact
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Problem
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Solution
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Results
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Fact

Your market—the engineers and buyers involved in specifying products and vendors—use the internet for almost all their research.

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Problem

While most industrial vendors recognize this fact, very few have a clear strategy to leverage it.

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Solution

It’s really quite simple. Be the “Wikipedia” of your industry! Be that place your prospects go to learn and don't let your competition do it first. 

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Results

Educating your market directly correlates to winning better customers and many other benefits you might not have thought of yet. 

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Services We Offer

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Sales & Marketing Strategy

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Industrial Content Marketing

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Web Development

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Recruitment Marketing

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Sales Enablement

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HubSpot CRM Implementation

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HubSpot Marketing

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Search Engine Optimization (SEO)

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Paid Advertising

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Social Media Marketing

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About Cobalt Sales Group

Cobalt Sales Group is a digital sales and marketing agency started by Bob Engelhart after running a manufacturing company for 23 years. Bob started Cobalt because he saw that industrial companies were lagging in how they leveraged the internet and technology as a strategic tool to engage their market—especially as their market gets younger.

That’s why we developed the Blueprint Strategy process where we really dig in and learn everything we need to help you dominate the market. We learn about your products and services, markets, and competitors; we then define the ideal fit customer, buyer personas, and buyer's journey; and we map a clear and measurable strategy that guides our work and makes us accountable for specific results.

Our Partners

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Should you be doing more to adapt to modern buyers? Not sure where to start?

Book a time to learn and ask questions like
"what has changed?"