---
title: Home | Cobalt Sales Group
description: The internet has changed the buying process for industrial companies. Adapt to these changes for competitive advantage, growth in company value.
---

[![Input Sans Font Color](https://www.cobaltsalesgroup.com/hs-fs/hubfs/Input%20Sans%20Font%20Color.png?width=240&height=55&name=Input%20Sans%20Font%20Color.png "Input Sans Font Color")](https://www.cobaltsalesgroup.com)

- [612-361-6725](tel:%20612-361-6725)

- [Home](https://www.cobaltsalesgroup.com)
- [About](https://www.cobaltsalesgroup.com/about-us)
- [Services](https://www.cobaltsalesgroup.com/services)
- [Blog](https://www.cobaltsalesgroup.com/blog)

[Contact Us](https://www.cobaltsalesgroup.com/contact-us)

# LONG-TERM GROWTH STRATEGIES FOR INDUSTRIAL COMPANIES IN A DIGITAL WORLD

#### **It’s no secret that the internet has changed the buying process for commercial and industrial companies.** 

The people who buy and spec your products use the internet for ALL of their research.   
The companies that provide the content for that research dominate their industry. It’s that simple.

[BOOK A STRATEGY CALL](https://app.hubspot.com/meetings/bob19)

## **The fight for the best industrial customers is happening online—and now is the time to invest in the future.**

Bob Engelhart

President of Cobalt Sales Group and former owner of a manufacturing company

## Does Your Company…?

![Icons_Cobalt-01](https://www.cobaltsalesgroup.com/hubfs/Icons_Cobalt-01.png)

Have products or services that are technical in nature

![Icons_Cobalt-02](https://www.cobaltsalesgroup.com/hubfs/Icons_Cobalt-02.png)

Sell to engineers

![Icons_Cobalt-03](https://www.cobaltsalesgroup.com/hubfs/Icons_Cobalt-03.png)

Have a long sales cycle

![Icons_Cobalt-04](https://www.cobaltsalesgroup.com/hubfs/Icons_Cobalt-04.png)

Market to a niche industry

#### If so, you’ve landed in the right place!

![Layer 2](https://www.cobaltsalesgroup.com/hubfs/Layer%202.png)

Fact

![002-puzzle](https://www.cobaltsalesgroup.com/hubfs/002-puzzle.png)

Problem

![003-solution](https://www.cobaltsalesgroup.com/hubfs/003-solution.png)

Solution

![004-analysis](https://www.cobaltsalesgroup.com/hubfs/004-analysis.png)

Results

![time-attendance](https://www.cobaltsalesgroup.com/hubfs/time-attendance.jpeg)

## Fact

**Your market—the engineers and buyers involved in specifying products and vendors—use the internet for almost all their research.**

[Learn More](https://www.cobaltsalesgroup.com/modern-b2b-buyer#hs_cos_wrapper_module_16551517619063_)

![pexels-kateryna-babaieva-2760242](https://www.cobaltsalesgroup.com/hs-fs/hubfs/pexels-kateryna-babaieva-2760242.png?width=960&height=557&name=pexels-kateryna-babaieva-2760242.png)

## Problem

**While most industrial vendors recognize this fact, very few have a clear strategy to leverage it.**

[Learn More](https://www.cobaltsalesgroup.com/modern-b2b-buyer#hs_cos_wrapper_module_16551532581523_)

![img-13](https://www.cobaltsalesgroup.com/hs-fs/hubfs/img-13.jpeg?width=1920&height=1281&name=img-13.jpeg)

## Solution

**It’s really quite simple. Be the “Wikipedia” of your industry! Be that place your prospects go to learn and don't let your competition do it first. **

[Learn More](https://www.cobaltsalesgroup.com/modern-b2b-buyer#hs_cos_wrapper_module_16551534752353_)

![img-14](https://www.cobaltsalesgroup.com/hs-fs/hubfs/img-14.jpeg?width=3600&height=2025&name=img-14.jpeg)

## Results

**Educating your market directly correlates to winning better customers and many other benefits you might not have thought of yet. **

[Learn More](https://www.cobaltsalesgroup.com/modern-b2b-buyer#hs_cos_wrapper_module_16551536139632_)

## Services We Offer

![sakes marketig](https://www.cobaltsalesgroup.com/hs-fs/hubfs/sakes%20marketig.png?width=1920&height=1285&name=sakes%20marketig.png)

#### Sales & Marketing Strategy

![pexels-pixabay-257700](https://www.cobaltsalesgroup.com/hs-fs/hubfs/pexels-pixabay-257700.png?width=682&height=459&name=pexels-pixabay-257700.png)

#### Industrial Content Marketing

![pexels-antonio-batinić-4164418](https://www.cobaltsalesgroup.com/hs-fs/hubfs/pexels-antonio-batinic%CC%81-4164418.png?width=680&height=459&name=pexels-antonio-batinic%CC%81-4164418.png)

#### Web Development

![pexels-tima-miroshnichenko-5439453](https://www.cobaltsalesgroup.com/hs-fs/hubfs/pexels-tima-miroshnichenko-5439453.png?width=681&height=459&name=pexels-tima-miroshnichenko-5439453.png)

#### Recruitment Marketing

![pexels-photomix-company-95916](https://www.cobaltsalesgroup.com/hs-fs/hubfs/pexels-photomix-company-95916.png?width=680&height=459&name=pexels-photomix-company-95916.png)

#### Sales Enablement

![HubSpot-Tools-mockup-1](https://www.cobaltsalesgroup.com/hs-fs/hubfs/HubSpot-Tools-mockup-1.png?width=1920&height=1285&name=HubSpot-Tools-mockup-1.png)

#### HubSpot CRM Implementation

![9f6f80c1cad043e4a73febe39ee9f9aa](https://www.cobaltsalesgroup.com/hs-fs/hubfs/9f6f80c1cad043e4a73febe39ee9f9aa.png?width=682&height=457&name=9f6f80c1cad043e4a73febe39ee9f9aa.png)

#### HubSpot Marketing

![pexels-photomix-company-218717](https://www.cobaltsalesgroup.com/hs-fs/hubfs/pexels-photomix-company-218717.png?width=686&height=457&name=pexels-photomix-company-218717.png)

#### Search Engine Optimization (SEO)

![web-marketing-managers-with-gadgets-working-on-pai-2021-08-29-17-47-20-utc](https://www.cobaltsalesgroup.com/hs-fs/hubfs/web-marketing-managers-with-gadgets-working-on-pai-2021-08-29-17-47-20-utc.png?width=1920&height=1285&name=web-marketing-managers-with-gadgets-working-on-pai-2021-08-29-17-47-20-utc.png)

#### Paid Advertising

![pexels-tracy-le-blanc-607812 (1)](https://www.cobaltsalesgroup.com/hs-fs/hubfs/pexels-tracy-le-blanc-607812%20(1).png?width=682&height=458&name=pexels-tracy-le-blanc-607812%20(1).png)

#### Social Media Marketing

[Learn More](https://www.cobaltsalesgroup.com/services)

![Mask Group 1](https://www.cobaltsalesgroup.com/hs-fs/hubfs/Mask%20Group%201.png?width=1224&name=Mask%20Group%201.png "Mask Group 1")

## About Cobalt Sales Group

Cobalt Sales Group is a digital sales and marketing agency started by Bob Engelhart after running a manufacturing company for 23 years. Bob started Cobalt because he saw that industrial companies were lagging in how they leveraged the internet and [technology as a strategic tool](https://www.cobaltsalesgroup.com/why-your-website-is-critical) to engage their market—especially as their market gets younger.

That’s why we developed the Blueprint Strategy process where we really dig in and learn everything we need to help you dominate the market. We learn about your products and services, markets, and competitors; we then define the ideal fit customer, buyer personas, and buyer's journey; and we map a clear and measurable strategy that guides our work and makes us accountable for specific results.

[Learn More](https://www.cobaltsalesgroup.com/about-us)

## Our Partners

![](https://www.cobaltsalesgroup.com/hubfs/raw_assets/public/Cobalt%20Theme%202022/images/hubspot.png)

![OneIMS-logo-fullcolor-1](https://www.cobaltsalesgroup.com/hubfs/OneIMS-logo-fullcolor-1.webp)

## Should you be doing more to adapt to modern buyers? Not sure where to start?

#### Book a time to learn and ask questions like "what has changed?"

[BOOK A STRATEGY CALL](https://app.hubspot.com/meetings/bob19)

© 2024 All rights reserved.

![](https://www.webtraxs.com/webtraxs.php?id=wt-9bae8f9b-4f2b-4017-b594-06d33b7b5205&st=img) ![websights](https://ws.zoominfo.com/pixel/62e430f862a6b2008e06d410)